Endless Noise

EN Teams with McKinney for Urban Ministries

Last month, Endless Noise had the pleasure of working with our friends from McKinney on a PSA for Urban Ministries of Durham (UMD) – a community-based organization that provides resources and services to people in need in the Durham area. McKinney’s campaign to raise homelessness awareness crosses many mediums including print, online and television where Endless Noise was able to lend a hand. The song chosen for the commercial was “The Hill,” composed by Market Irglova from the film “Once.” Irglova granted UMD permission to use the song and it was Endless Noise’s job to re-record and arrange the song to fit the spot, replacing the vocals with a cello (played by our good friend David Low).

The two :30 spots, directed by Johnnie Semerad, are titled “Veteran” and “Family” and were filmed locally in Durham. The commercials use stop-motion animation to depict the bustling streets of Durham. This footage acts as a stark contrast to the tiny motionless figures that the camera zooms in on over the course of the spot which are eventually recognized as a homeless man (“Veteran) or a homeless mother and child (“Family).

We are thrilled that the guys over at McKinney thought to get us involved for such a worthwhile cause and couldn’t be more pleased with the final spot.

Click here to read the press release from McKinney about their campaign for Urban Ministries.

To learn more about the Urban Ministries of Durham organization, visit their website.
Urban Ministries of Durham website