News
“Bark Side” #1 on SHOOT’s Music and Sound Charts
On 30, Mar 2012 | No Comments | In News | By admin
View the full Top Ten chart here.
Our musical sound design work on Volkswagen’s viral hit “The Bark Side” has earned us top honors on SHOOT’s Top Ten Spot Tracks chart for the Spring. To go along with our #1 spot there was a feature story and interview with Jeff about our process creating the soundtrack and also highlighting some of our past musical sound design work. You can read the full feature here.
The figuratively offbeat, literally on-beat “The Bark Side” earned the number one slot on SHOOT’s first quarterly Top Ten Tracks Chart of the new year.
“The most challenging aspects of the process, both creatively and technically, all centered around trying to make the final track/spot as believable as possible,” related Elmassian. “We spent a lot of time finding the right balance between raw bark sounds recorded on set and in our studio and barks that were digitally pitched or altered. The tune needed to be recognizable for the spot to work so we pitched and effected barks and layered them in to create a solid basis for the melody. At the same time there was also the task of matching up bark sounds to each individual dog so that the bark you were hearing made sense with the specific dog you were seeing on screen.”
Endless Noise Scores Hyundai for Super Bowl XLVI
On 07, Feb 2012 | No Comments | In News | By admin
If you caught the Super Bowl on Sunday you probably noticed all of the great Hyundai spots scattered throughout the big game. Endless Noise was happy to collaborate with the team at Innocean and lend our original music and sound design to three of those spots.
Here they are, in order of appearance:
Hyundai Elantra “Victory Lap”
Endless Noise composed/arranged a version of John Philips Sousa’s “The Stars and Stripes Forever” on nylon string guitar and handled sound design.
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Agency: Innocean
Producer: Jennifer Weinberg
Editorial: Beast
Audio Post: Eleven Sound
Mixer: Jeff Payne
Hyundai Veloster Turbo “Cheetah”
Endless Noise composed the cinematic original music and sound design track for “Cheetah” – reminiscent of classic Hollywood westerns with acoustic guitar, soaring strings and a triumphant trumpet.
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Agency: Innocean
Director: Daniel Kleinman
Production: Rattling Stick
Editorial: Cut + Run
Editor: Steve Gandolfi
Audio Post: Eleven Sound
Mixer: Jeff Payne
Hyundai Genesis Coupe “Think Fast”
Endless Noise composed original music and the intense sound design for this spot.
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Agency: Innocean
Director: Daniel Klein
Production: Rattling Stick
Editorial: Cut + Run
Editor: Steve Gandolfi
Audio Post: Eleven Sound
Mixer: Jeff Payne
Endless Noise Credits
Creative Director/Composer: Jeff Elmassian
Composer/Arranger: Andy Rehfeldt
Producer: Mary Catherine Finney
Engineer: Grant Cornish
Sound Designer: Bob DeMaa
Welcome to “The Bark Side”
On 19, Jan 2012 | One Comment | In News | By admin
The Super Bowl, Volkswagen, Star Wars, Endless Noise…Sound familiar? The old gang is back together after the success of last year’s “The Force” with a new spot called “The Bark Side” featuring 11 very cute dogs barking “The Imperial March” and one very ridiculous AT-AT. All of the crew at Endless Noise were extremely excited about working on this one with our friends at Deutsch LA. We acted as “Barkestrators” composing and arranging this canine chorus. With Arf Vader leading the pack we may all be headed for The Bark Side…
Director: Keith Schofield
Composers/Arrangers: Endless Noise
Music: “The Imperial Death March” John Williams
Agency: Deutsch LA
Volkswagen “Rocket Man” at #6 on SHOOT’s Top Ten Winter 2011 Spot Tracks
On 16, Dec 2011 | No Comments | In News | By admin
Click to enlarge
Our work on the Volkswagen spot “Rocket Man” was featured on SHOOT Magazine’s Top Ten Spot Tracks for Winter 2011 at #6 on the chart. We worked with the team at Deutsch LA to best arrange their use of Elton John’s “Rocket Man” in their many hilarious vignettes and also composed an “Elevator music” version of the track that can be heard (rather briefly) in the elevator scene.
Here’s a split of our elevator music/jazzy arrangement of “Rocket Man” for your enjoyment!
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Hyundai Sonata Hybrid “One Less Battery”
On 14, Nov 2011 | No Comments | In News | By admin
If you’re a football fan (or have been watching TV at all lately) you’ve probably come across our latest spot for the Hyundai Sonata Hybrid called “One Less Battery.” Endless Noise composed the original score as well as creating the sound design track which was really essential to the commercial’s concept. We got to spend a day on set with Lance Accord capturing all of the funny and frustrating sounds you hear. The commercial may stir up bad memories of your own smoke alarm woes, but we think it’s healthy to laugh about it. Enjoy!
Director: Lance Accord
Endless Noise
Creative Director: Jeff Elmassian
Producer: Mary Catherine Finney
Composer: Jeff Elmassian, Andy Rehfeldt
Music Engineer: Grant Cornish
Sound Designer: Bob DeMaa, Grant Cornish
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