The force seems to be strong with this spot! Our sound design contributions to Volkswagen’s viral smash “The Bark Side” have been recognized at this year’s Ciclope Awards in Buenos Aires, Argentina. “The Bark Side” took home two Gold Awards in Adapted Music and Sound Design, and Endless Noise was honored with the prestigious title of Best Sound Company of 2012. We’re loving the look of our new Ciclope Awards – they definitely add some aesthetic diversity to our awards table!
Click here to see the full list of winners of Ciclope Awards!
Our adorable little Ciclope trophies!
Our industry recognition continues as our musical sound-design track for Volkswagen’s “The Bark Side” earns honors at both AICP and Cannes.
Volkswagen “The Bark Side” – Best Musical Arrangement
Volkswagen “The Bark Side” – Bronze Lion for Sound Design
Shortlist: Cyber Lions – Best Music and Sound Design
Endless Noise is thrilled to share these great honors with our incredibly talented creative partners at Deutsch LA.
Watch the award winning spot below.
The latest issue of Star Wars Insider hit news stands this month and features a quarter page feature on Endless Noise’s contribution to Volkswagen’s award winning, pre-superbowl, viral sensation “The Bark Side”.
Endless Noise creative director and founder Jeff Elmassian speaks on the creative process of arranging John Williams’ famous “Imperial Death March” with dog barks as well as providing some insight into the meticulous sound design process required in creating the convincing illusion of an all-canine choir. Read the full piece below and grab a copy at your local news stand.
View the full Top Ten chart here.
Our musical sound design work on Volkswagen’s viral hit “The Bark Side” has earned us top honors on SHOOT’s Top Ten Spot Tracks chart for the Spring. To go along with our #1 spot there was a feature story and interview with Jeff about our process creating the soundtrack and also highlighting some of our past musical sound design work. You can read the full feature here.
The figuratively offbeat, literally on-beat “The Bark Side” earned the number one slot on SHOOT’s first quarterly Top Ten Tracks Chart of the new year.
“The most challenging aspects of the process, both creatively and technically, all centered around trying to make the final track/spot as believable as possible,” related Elmassian. “We spent a lot of time finding the right balance between raw bark sounds recorded on set and in our studio and barks that were digitally pitched or altered. The tune needed to be recognizable for the spot to work so we pitched and effected barks and layered them in to create a solid basis for the melody. At the same time there was also the task of matching up bark sounds to each individual dog so that the bark you were hearing made sense with the specific dog you were seeing on screen.”
The Super Bowl, Volkswagen, Star Wars, Endless Noise…Sound familiar? The old gang is back together after the success of last year’s “The Force” with a new spot called “The Bark Side” featuring 11 very cute dogs barking “The Imperial March” and one very ridiculous AT-AT. All of the crew at Endless Noise were extremely excited about working on this one with our friends at Deutsch LA. We acted as “Barkestrators” composing and arranging this canine chorus. With Arf Vader leading the pack we may all be headed for The Bark Side…
Director: Keith Schofield
Composers/Arrangers: Endless Noise
Music: “The Imperial Death March” John Williams
Agency: Deutsch LA